The case for a unified platform.
What’s holding back stronger ad growth on Facebook? Some claim a lack of sufficient monetization of mobile advertising, others the absence …
Author Archives: Pappas MacDonnell
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Welcome Jim!
Meet Jim Mooney, a senior at Fairfield University, who joined us last summer as an account intern. We recognized talent when …
3 marketing lessons from superstorm Sandy.
What Sandy can teach marketers. Nothing like a brush with a disastrous storm to bring important things into focus. And no …
Taxes: maybe it’s not about who, but how long.
One of the most heavily debated topics leading up to the election was how the wealthy and the middle class should …
Twitter bots predict the race.
Twitter has become the go-to source for political news and a driving force behind some of the year’s biggest political stories. …
Twitter takes the spotlight on election night.
It’s official. Twitter has become de rigueur for political campaign marketing. There were more than 31 million election-related tweets on Election …
Pew reports that photos are becoming the new online currency.
We’re quickly becoming a world that communicates through pictures. Nearly one-fifth of online women (19%) use Pinterest, which lets users organize …
LinkedIn transforming the search industry.
In the 90s it was said that almost anyone carrying a briefcase in New York was a headhunter. Easy entry barrier, …
A vision, 10 years in the making, comes to life.
Recently, we had the privilege to help launch a recreation center in Auburn, MA, named for Dr. Arthur Pappas and Dr. …
For best SEO, be true to yourself.
Increasingly, SEO is not about gaming the engines. It’s about offering good content that is true to who you are and …