Increase mobile ad viewership 35% by adding video.
We’ve always known that visuals can increase comprehension by as much as seven times over simple text. Taking that a step …
Author Archives: Pappas MacDonnell
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Best-ever type of advertising.
Timeless advertising idea, digitally remastered. What if your advertising could be completely credible and cost almost nothing? The concept is nothing …
The growing gap between patients and physicians.
By 2014, we could all be waiting a lot longer to hear the words, “The doctor will see you now.” With …
Social media behavior trends and their implications.
As the world goes both social and mobile, you might be interested to know how financial advisors and other business professionals …
Hang on tight, the mobile revolution is only just beginning.
How much of the mobile revolution is yet to play out? Well, to draw an analogy with the timeline of Star …
Competition between social media platforms – as fierce as the Olympics.
With the Olympics bringing out the competitive side in many of us, we thought you might enjoy seeing the results of …
Supreme Court rules in favor of marketing.
The biggest change from healthcare reform? How to market. The biggest news out of the Supreme Court’s decision is preserving the …
4 need-to-know Google search updates.
4 recent Google® updates every marketer needs to know about. And what to do about them. Capitalizing on your organic search …
Engaging the customer: 3 views.
3 points about engaging the customer worth noting. 1. Social KPIs: Quantity or quality? Nearly all reporting for social media includes …
Insights into a better user experience.
Getting to a user-centered experience It’s unanimous. Every marketer today wants a “user-centered” website. So why do so few have one? …