Brands have a place in our hearts. How about our brains?
Visualize the brand logo for Burger King. Now for Starbucks. OK, which one has a crown? If you’re not sure, you’re …
Author Archives: Pappas MacDonnell
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Our Chief Canine Officers share their thoughts on our 40th anniversary
How are we still going strong after all these years? In celebration of 280 years of Pappas MacDonnell (OK, 40 if …
What do the City of Denver, 300 airlines and the Atlanta Braves have in common?
Panasonic technology is helping them all move boldly into the future. Once known for consumer electronics, Panasonic has transformed itself into …
How do you launch in a new market? Decisively.
See how we helped a Xerox solution gain traction. While Xerox’s child support payments platform was #1 in America, it was …
Meet our holiday staff
Being in the service business means being there for you, even during the holidays. So this year our Chief Canine Officers, …
Panasonic North America selects Pappas MacDonnell for B2B brand initiative
Still think of Panasonic as a consumer electronics company? There’s a whole other side to the company you may not know. …
Breakdowns in the online customer journey
Here’s a fairly astonishing stat if your company (or job) depends on making the web usable for customers. Only about one-third …
7 signs your health plan members aren’t happy
With Open Enrollment for health insurance right around the corner, all thoughts turn to acquiring as many members as possible. But …
Adobe on how to create a forgery – er, masterpiece
We were struck by Adobe’s campaign in which digital artists patch together stock art to recreate lost, stolen or destroyed masterpieces …
Tech upstarts nipping at your heels?
See how we helped one wealth management firm stand their ground.