The Super Bowl: Big attraction or big distraction?
It’s almost game time. Marketers are getting ready to trot out their Clydesdales and cute animals, surprise us with celebrities …
Author Archives: Pappas MacDonnell
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Our New Year’s Resolution…
Today, marketers are as overwhelmed as anyone by the never-ending stream of industry news and content out there – and we’re in …
IFCA Best of Show
Congrats (and thank you!) to our client GECapital on their 2015 IFCA Best of Show Award. A great team to work …
We wish you a merry what?
Christmas and Hanukkah? So expected. Why not give these great “holidays” a try?
REI versus Black Friday
As other stores gear up for the start of the holiday shopping frenzy, outdoor equipment retailer REI is drawing a line …
Is every day a holiday?
Have you noticed? “Official” holidays have officially overrun our calendars. No matter how random, bizarre or mundane the topic, there’s a …
The worst business jargon of all time
Yes, we may be a little more sensitive to this topic than most. After all, simplifying the complex is what we …
RIP Flash banner ads
Et tu, Google? That must be what Adobe’s thinking these days. While its Flash technology has been fading since Steve Jobs …
The human touch makes a comeback
In a world increasingly dominated by algorithms, machine intelligence and the like, it’s easy for a humble human to feel a …
Just the facts, marketers
These days, fact-checking is old-fashioned and everything needs to be done yesterday. So is it OK for marketers and content creators to …